Having recently going through a re-branding initiative and a move to their historic location at the original Bank of New York Building on 48 Wall Street, the Museum's next goal was to completely re-design their web site to effectively represent their revitalized presence. After winning the project through a competitive open RFP process, I hired a professional photographer to shoot the building and used the photos throughout the site, creating an experience that is visually cohesive and functionally efficient.

In addition to a complete site redesign and re-branding, the SurfArt.com project also required facilitating the migration to a new shopping cart platform. By using an off-the-shelf solution and applying a custom design, I was able to achieve a fully customize look with all the benefits and support of a packaged solution. The new site is robust, engaging, SEO friendly and enables the client to have full control over all content, design and business related functions.

In an effort to raise awareness about the Interstitial Cystitis condition, Johnson & Johnson created this information portal to provide a forum for sufferers of IC to seek support and communicate with other sufferers. The design called for a friendly, accessible design with a feminine slant.

The digital press kit for the Motorola RAZR2 was a comprehensive resources offered to journalist. The launch of the web site coincided with multiple launch events around the world, including the high profile NYC launch event in Times Square. The site offers international journalist a single point to entry to download all press and media related materials, including phone specs, fact sheets, images and videos.

In an effort to educate consumers how to user their mobile devices more effectively, Motorola commissioned the Motorola Road Trips site. Through the classic American road trip narrative, the site offered trips and tricks on how to use their devices in conjunction with social networking sites while on their summer road trips.

In order to increase awareness of Hepatitis B in the European and North African markets, this site was launched in conjunction with off-line initiatives in multiple countries across Europe and North Africa. This campaign is a component of BMS's international efforts to market their Hepatitis B drug, Baraclude. This site was designed and developed in 8 languages, requiring unique design modifications for each country to accommodate different usability standards.

The sister site of www.hepatitisinfo.org, the Baraclude Digital News Hub is a single point of entry for international journalist to retrieve all media and press related information on the drug Baraclude. This site is also offered in 8 languages in the European and North African markets.

Voltarengel.com is the consumer facing site of the nationally marketed topical osteoarthritis gel, Voltaren. Voltaren Gel is produced by Novartis Pharmaceuticals.

Reclast Digital News Hub is a single point of entry for U.S. journalist to retrieve all media and press related information for the nationally marketed postmenopausal osteoporosis treatment, Reclast.

Next Great Thing is Fleishman-Hillard's Youth & Mobile Marketing think tank, providing key insights to clients through trend reports and monitoring services.

Chartwell Investments branding and layout called for a look and feel which was professional and established, without appearing dated. The solution was a fresh palette of vibrant blues, off set with accents of white within a clean and uncluttered layout.

RK Music is an award winning NYC based music house which has produced music for dozens of major networks and hundreds of national spots. The site called for an aesthetic that was edgy and conceptual with a minimal interface. By using custom photos taken by members of their staff, the site offers an experience which is authentic and efficient.

Icon Realty Management is large NYC based development/management firm which owns and manages over 1000 apartment units in Manhattan. Known for only operating in the most chic neighborhoods, Icon's site needed to reflect their high-end luxe target market. By taking a minimalist approach with the layout and color palette, the end result is design which is clean and high-end, the essence of the Icon Realty brand.