About JIG—ME
Product design for meaning that holds together.
I am Jigme, a product designer working across strategy, interface design, and implementation. SMA is my method for finding what a product claims across its site, resolving the consequential decisions, and making that meaning usable in a real experience.
Why this work
The hard part is the decision behind the data.
A validator can tell you whether markup parses. It cannot decide whether a four-seat offer is included in a single-seat plan, which refund rule is approved, or what a visitor should do next. The client portal makes those decisions inspectable and transferable to the team responsible for publishing them.
See the method